Catalogs

Advance Auto Parts

Advance Auto Parts' CarQuest Canada quarterly Tools & Equipment catalog has been the biggest project I've ever worked on. My role was being a detail oriented, problem-solving production team of one with duties including copy writing, editing, pre-press preparation, proofing, file management, and archival of product files.

While collaborating with the merchant, marketing, and project management teams, I planned and executed the layout design of the 60 page catalog, featuring up to 1200 products to meet the needs and expectations of internal branding, external suppliers, sales team, and customers. I then worked with a translation team to duplicated all 60 pages into a separate French-Canadian catalog. Both catalogs had concurrent deadlines.

Finally, I created digital versions as PDFs for the CarQuest Canada website and a PDF version with clickable product description hyperlinks used on an app developed for the sales teams.