Consulting / Art direction

M Clay Design LLC

After a restructure, Advance Auto Parts had a need for me to stay on as a consultant to help oversee the complex production of both the US and Canada T&E catalogs.

I advised and assisted in production workflows, reassigned and defined roles, editing, proofing, copy research, art direction, problem solving, and handled internal and external communications.

I collaborated and coordinated with content contributors, venders, project managers, merchant and design teams in North America and Asia

Below is one of the style guides clearly showing how my created paragraph and character styles should be applied to a product description. I created a workflow timeline graphic that defines the creative and merchant teams roles and milestones for each production and proofing stage to meet final deadlines for print and digital catalogs.